The latest marketing gimmick from the music industry is rather creative, in every sense of the word. Kaiser Chiefs are offering you the punter a cut of the profits if you come up with a design for their new album, entitled 'The Future Is Medieval', cover. Click Here to see some other peeps attempts so far.
Not only that but you get to select 10 songs out of 20 so you can create your own unique version of the album. Check out the video below or visit KaiserChiefs.com for more info.